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ONLN - Asia Morning: It's Just Another Cyber Monday
ProShares Online Retail
By Jeff Halley, Senior Market Analyst
The reports were inconclusive about the rapaciousness of the US consumer on Black Friday; it really depended on which retail analytics firm you listened to. The general feeling though was that footfall and online held their own, but didn't reach the frenzied levels of retail anarchy of years past.
That hasn't deterred the marketers across the globe though, anxious to make sure we continue buying stuff that we probably don't really need. Today is Cyber Monday - although I would prefer it was still Sunday - which is a