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AMGDF - Aston Martin Lagonda - I Don't Think It Has The Legs To Survive
Aston Martin Lagonda Global Holdings Plc
The basic car company problem
A car company really has two options. Once is to race for scale - as Tesla is trying - which means that it is possible to support the capital costs of creating new platforms. The usual rule of thumb is that it costs $1 billion to create such a new platform.
The other is to remain as a niche supplier using known and tested technology. Morgan, in the UK, does this. They've barely changed the underlying technology since the 1930s in many cases.