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Human capital management SaaS provider Asure Software, Inc. has seen its small business client base hit disproportionately harder by the pandemic.
In theory, it should benefit more from a return to economic normalcy but that has yet to materialize.
With a doubling of its direct sales force in 2020, a cheap EV/Sales valuation versus its peers, and insider buying, Asure warranted further investigation.
A full investment analysis follows in the paragraphs below.