BITA - Autohome - A Good Option To Get Exposure To The Chinese Internet Industry
Underlying Trends
The car industry is surely very different from the apparel or shoes industry. Buying cars is still something that people like to do offline, and will probably continue to do the same for the foreseeable future. Nonetheless, there is still a huge online opportunity in this industry, something that Autohome (ATHM) and competitors such as Bitauto (BITA) are trying to do.
It’s a bit difficult to say which one is the current leader in the market and/or which one will be the leader in the future. Both companies claim