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home / news releases / avocados from mexico no more the surprising vulnerab

YUM - Avocados From Mexico No More: The Surprising Vulnerability Of Cross-Border Trade

Yum! Brands Inc.
  • As the Super Bowl LVI commercial for Mexican avocados ran, all trade with Mexico in avocados came to a halt.
  • The culprit was a threatening phone call, presumably from a cartel member.
  • This example serves as a shocking reminder of how vulnerable trade flows can be to unpredictable single events out of our control.

For further details see:

Avocados From Mexico No More: The Surprising Vulnerability Of Cross-Border Trade
Stock Information
Company Name: Yum! Brands Inc.
Stock Symbol: YUM
Market: NYSE
Website: yum.com
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