AXON - Axon's Next Phase: Tasers for Everyone?
The law enforcement company Axon Enterprise (NASDAQ: AXON) appears to be making the biggest strategic shift in its history. Management made a big announcement that its hardware and software products are coming to the consumer market, which just happens to increase the company's total addressable market (TAM) from $27 billion a year ago to $52 billion.
Axon has become a go-to provider for its Taser stun guns, body cameras, and cloud services for law enforcement, but its consumer business is minuscule. Management thinks it can change that, and if it can, its growth story could continue for a long time.
An Axon body camera. Image source: Axon.
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Axon's Next Phase: Tasers for Everyone?