QSR - Baird highlights growth in digital sales for restaurants through pandemic

Baird's latest update on the restaurant sector looks at the digital moves that companies have made during the pandemic, with an eye toward which names have worked on building channels that may prove important in long-term engagement (and which ones have seen a notable mix shift for digital compared to pre-pandemic days). Sales through digital channels (to Baird, those made via mobile and online platforms, and through third-party delivery firms) saw mostly robust growth during months when many restaurants faced forced closures and capacity restrictions on in-person dining. And the level of sales that restaurants achieved through digital speaks to their "ease of access" - an attribute that becomes increasingly important when diners prioritize convenience and safety. All the public names it covers made progress on this measure, Baird says, and while the digital part of the mix could decrease with the return of more in-restaurant transactions, "we are optimistic

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Baird highlights growth in digital sales for restaurants through pandemic