BTN - Ballantyne Strong portfolio Company acquires Curb Taxi Media

Zhanna Hapanovich/iStock via Getty Images Ballantyne Strong (BTN) announces that portfolio company Firefly Systems Inc. has acquired Curb Taxi Media, a mobility media company in the U.S. Ballantyne Strong holds a $13 million preferred investment in Firefly, a privately-held company. The commercial terms were not disclosed. The acquisition will provide Firefly with access to over ten thousand top-of-car screens to scale its technology and network. The purchase will establish a leadership position in the U.S. for Firefly through a presence in 11 cities. Shares +2% premarket. Press Release

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Ballantyne Strong portfolio Company acquires Curb Taxi Media