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PLNT - Basic-Fit: Buying The Largest European Fitness Operator On A Deep Coronavirus Discount
Planet Fitness Inc.
Basic-Fit (BSFFF) is a fitness company that operates mostly in Western Europe. The company is listed on the Euronext Amsterdam. With just shy of 800 clubs and more than 2.2 million members in FY19, it is the largest gym operator in Europe. Unlike many peers, Basic-Fit operates all its clubs itself. It presides mostly in France and The Netherlands, but also has clubs in Spain, Belgium and Luxembourg. The company targets everyday people with its low prices. Basic-Fit wants to appeal to the broader population, roughly 80% of the population over 14,