BBGI - Beasley Broadcast Group (BBGI) - Raises Its Digital Game

Non-deal road show highlights: Marie Tedesco, CFO, accompanied by Tina Murley, CRO, highlighted the company’s growing digital business, improving efficiency, and strong local advertising base at meetings to investors last week in St. Louis. This report recaps the key topics discussed. New digital revenue stream. Beasley recently purchased a digital marketing agency, a one-stop shop for small businesses for digital advertising, web site development, search optimization, and social media monitoring, among others. Beasley charges $500 to $1500 per month for the service, which represents an entirely new recurring revenue stream for the company. The company plans for Digital to be 40% of its business in 2 years, above its previous estimate of 30%. Read More >>