PPRUF - Becoming A Conglomerate: Tapestry's Pains From Integrating Kate Spade
The last decade in luxury retail
After 2014, luxury brands like Michael Kors (CPRI), Coach (TPR), and Ralph Lauren (RL) have gone through some tough times. The landscape changed. Far behind was the post-2007 crisis that revealed to be the perfect time to grow accessible luxury brands through heavy discounting.
Graph 1 – Stock price for Capri, Tapestry, and Ralph Lauren (April 2014 to present)
(Source: Yahoo Finance)
Against the current backdrop, being a standalone brand won't cut it for several reasons. The biggest problem relates to the