FLWS - Bed Bath & Beyond to Sell PersonalizationMall.com in Streamlining Effort
Home goods retailer Bed Bath & Beyond (NASDAQ: BBBY) announced on Tuesday it would be selling e-commerce site PersonalizationMall.com to 1-800-Flowers.com (NASDAQ: FLWS) as part of an effort to simplify the struggling company's businesses. The news follows last week's release of disappointing preliminary sales numbers for December and January, which were down 5.4% on a same-store basis, extending a long-standing streak of deteriorating results.
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The omnichannel retailer has already taken drastic measures to curb weakening sales and establish a foundation for new growth. Long-tenured CEO Steven Temares was abruptly forced out by activist investors in May of last year, replaced by former Target (NYSE: TGT) executive Mark Tritton in October. In January of this year, the company announced it would be selling a wide swath of its own retail real estate, only to lease much of that square footage back from its new owners. That move netted Bed Bath & Beyond roughly $250 million in cash that could immediately be put to use as funding for the company's turnaround plans made public last month. The sale of PersonalizationMall.com to 1-800-Flowers.com will add another $252 million to the retailer's coffers sometime before the end of first calendar quarter of 2020.