ETSY - Better Buy: Etsy vs. Jumia
2020 was a great year for e-commerce. Facing challenges from the pandemic, global consumers took to the internet to get shopping done, and many e-commerce stocks skyrocketed by triple-digit percentages as a result. Etsy (NASDAQ: ETSY) and Jumia (NYSE: JMIA) are two examples that did just that.
But these two names are far from done growing. Here's which one looks like the better buy right now.
Etsy has been a top destination for handmade products that can be purchased directly from craftspeople. But the e-commerce platform has been trying to expand its share of the massive online retail pie by encouraging shoppers to make it a more regular part of their shopping needs, rather than a place to find the occasional gift or custom item. Of the over-46 million customers the company reported in 2019, most of them only made a purchase on Etsy once a year.
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Better Buy: Etsy vs. Jumia