BRCC - Better Buy for 2023: Dutch Bros or Black Rifle?
Since the start of the millennium, Starbucks stock is up an astounding 3,000%. In short, it's possible for coffee stocks to bring life-changing returns. And that's probably why investors are curious about Dutch Bros (NYSE: BROS) and Black Rifle Coffee Company (NYSE: BRCC) . Both have been public for 15 months or less, meaning those who buy today are getting in early.
But are Dutch Bros and Black Rifle worthy of your investment dollars today? As we'll see, there's reason for caution with both.
Dutch Bros had 641 coffee shop locations at the end of the third quarter of 2022, 58% of which were company-owned. Moreover, the majority of new locations are company-owned as opposed to franchised. I look for three things in a company like this: a still-large growth opportunity, consistent same-store sales growth , and strong profitability early in its journey.
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Better Buy for 2023: Dutch Bros or Black Rifle?