BRCC - Better Buy: Starbucks vs. BRC
The success of Starbucks (NASDAQ: SBUX) has led to competitors emerging in the form of independents and smaller chains. One of these emerging names is BRC (NYSE: BRCC) , otherwise known as Black Rifle Coffee.
When comparing the two coffee stocks , Starbucks has a clear advantage with regard to funding and name recognition. Still, because of its modest size (BRC's market capitalization is $365 million versus $122 billion for Starbucks), BRC stands to grow more rapidly.
The question for investors is whether BRC's growth potential can outweigh Starbucks' size and recognition advantages. Let's take a closer look.
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Better Buy: Starbucks vs. BRC