BIDS - Bidstack expanding in-game advertising strategy into North American market
(NewsDirect)
Bidstack CEO James Draper and chiefrevenue officer Jude O'Connor joined Proactive's NatalieStoberman to discuss the company's latest expansion in NorthAmerica.
Draper said the expansionis led by O'Connor, who will be leading teams across sales,publishing, marketing, and strategy while scaling the company’slocal teams and steering a go-to-market strategy centered on educatingthe US market on Bidstack’s in-game technology.
Bidstack isthe leading in-game advertising and video game monetisation platformthat bridges the gap between the interactive entertainment industriesand advertisers by enhancing the gaming experience with immersiveadvertising.
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