BIGC - BigCommerce acquires Feedonomics

Software-as-a-service ((SaaS)) ecommerce platform BigCommerce (BIGC) has acquired data feed management platform Feedonomics in an asset purchase transaction.BigCommerce acquired Feedonomics assets for up to ~$145M, with ~$80M in cash paid at closing and up to $32.5M to be paid at each of the first and second anniversaries of closing or upon the earlier achievement of certain milestones. The company may opt to make the anniversary payments in parts or entirely in shares of its Series 1 common stock in lieu of cash.Commenting on the deal, Brent Bellm, CEO at BigCommerce, said, "With Feedonomics, BigCommerce merchants maximize their omnichannel sales and return on ad spend ('ROAS') by connecting, transforming and enhancing their product data across hundreds of global channels. The combination catapults our ability to deliver the world’s most powerful ecommerce platform for omnichannel selling."Together, the companies will help merchants  to connect the dots between their back-end operations and their advertising, sales

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BigCommerce acquires Feedonomics