BIGC - BigCommerce gets buy rating at Goldman Sachs sees 55% upside on e-commerce trends

BigCommerce (NASDAQ:BIGC) shares are rising on Monday after Goldman Sachs initiated coverage on the stock with a buy rating, saying it sees more than 50% upside in the stock over the next 12 months. Analyst Gabriela Borges said she thinks the open ecosystem approach from Austin, Texas-based BigCommerce (BIGC), where it focuses on partnering with a wide variety of vendors to let customers pick and choose their functionality, "uniquely" positions the company to gain share as e-commerce continues to change. BigCommerce (BIGC) shares are up more than 3% to $40 in early Monday trading, but have shed more than a third of their value this year. The focus is now on an holistic, or omni-channel, approach, where merchants can sell on their own storefront, as well as third-party apps like Amazon (NASDAQ:AMZN), TikTok, B2B adoption and headless commerce. In comparison to Shopify (NYSE:SHOP), which has a "one size fits most solution" for e-commerce, including

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BigCommerce gets buy rating at Goldman Sachs, sees 55% upside on e-commerce trends