BIRD - Blackbird CEO Ian McDonough discusses 2023 achievements and launch of elevate.io

(NewsDirect)

Blackbird PLC CEO Ian McDonough joinsProactive's Stephen Gunnion with insights into the company's2023 performance and upcoming milestones.

McDonough described 2023 as a year of progress, highlightingBlackbird's significant presence in major sporting events due toits unparalleled speed and stability as a video editor. Thecompany's technology was employed across numerous high-profilesports events, including all Tennis Grand Slams, the Super Bowl, theWomen's World Cup, the Ryder Cup, and the Rugby World Cup, withplans to extend its use to the Summer Games in 2024.

The discussion also introduced elevate.io, a new product aimed at the creator economy, which is a level belowthe professional sphere where Blackbird operates. Designed with inputfrom 300 potential users, elevate.io targets independent filmmakers,podcasters, corporate video creators, and others within a marketvalued at approximately $250 billion, according to Goldman Sachs,expected to grow to $500 billion by 2027. The specific segment fortools and services is anticipated to expand from $20 billion to $180billion by 2030.

To supportelevate.io 's growth, Blackbird has welcomed a new director, Annede Kerckhove, and raised over a million pounds. The product, due forgeneral release at the end of March, will start as a freemium modeland aims to build a user community through its multiplayer andcollaborative features, leveraging AWS for scalability.

For 2024, McDonough foresees a pivotalperiod of learning from the market and community feedback to refineand expand elevate.io's offerings, with a focus on agiledevelopment based on user needs.

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