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APRN - Blue Apron: A Rotting Story That's Getting Worse Each Quarter
Blue Apron Holdings Inc. Class A
Every time Blue Apron (APRN) posts a quarterly update, investors are forced to examine the existential problem that this company is facing. Now with a share price hovering just above $1 and valued at just slightly over 10% of its original private market valuation of $2 billion, Blue Apron's hopes are fading fast.
To its credit, Blue Apron has acknowledged its problems and has struggled valiantly to resurrect itself. It named a new CEO in April, Linda Findley - the former COO of Etsy (ETSY). The stock initially