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The market thinks Blue Apron (APRN) is turning the ship around. I'm failing to see it. The pioneer of the direct-to-door food industry, Blue Apron has struggled over the past several years with the rise of virtually homogenous competitors (such as Plated, HelloFresh, and Freshly) while also dealing with the increasing popularity of food delivery services like GrubHub (GRUB) as a convenient alternative to at-home cooking. The company's new CEO, Linda Findley Kozlowski, who replaced prior CEO Brad Dickerson after the latter had only one year on the job, is trying