APRN - Blue Apron falls 25% as volatile trading continues

Blue Apron Holdings ( NYSE: APRN ) was one of the leading decliners in the consumer sector on Thursday with a 25.19% decline.

Shares of Blue Apron ( APRN ) traded as low as $1.00 per share during the session to mark a new 2023 low.

Earlier in the day, Blue Apron ( APRN ) announced that it would release Q4 earnings on March 16. Of note, the online meal kit company has missed consensus EPS estimates in eight straight quarters. Blue Apron ( APRN ) is likely to outline its cost savings efforts during the earnings call.

Short interest on APRN is still at an elevated level of 32% of total float, which has added volatility to recent trading action.

The Seeking Alpha Quant Rating on Blue Apron dropped to Sell from Hold last November in front of the painful 50% decline in the share price.

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