APRN - Blue Apron launches new menu offerings

Blue Apron (APRN) is adding new menu offerings with more variety, flexibility and choice by giving customers options to order multiple boxes per week, customize select components of recipes, as well as expanding the Two-Person Signature menu to allow home cooks to get up to four recipes per box.Multiple Boxes per Week allows increased flexibility in weekly menu planning for customers. The multiple box per week option applies to all Blue Apron meal plans and, where available, wine subscriptions.Recipe Customization, soon the customers will have the ability to customize select recipes on the Two-Person and Four-Person Signature menus. Upgrades and specific ingredient swaps will be limited to one component per eligible recipe and only for the specified customized options offered by Blue Apron.Four Recipes per Box allows customers on the Two-Person Signature menu to enjoy a fourth night of fresh, chef-designed meals. All customers in the Two-Person Signature menu can now order four recipes per week.In

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Blue Apron launches new menu offerings