APRN - Blue Apron rallies after announcing plan to sell meal kits directly off Walmart's website

Blue Apron (NYSE:APRN) rallied in early trading on Thursday after announcing that consumers can purchase a selection of meal kits on Walmart's website without a subscription. Notably, Blue Apron (APRN) is the only meal-kit provider on the Walmart Marketplace platform, which is observed to serve millions of monthly active shoppers. "Through our work with Walmart.com Marketplace, we will be able to scale our e-commerce presence and introduce restaurant-quality meals without a subscription to a new group of customers who may not have considered meal kits before," Blue Apron Chief Marketing Officer Dani Simpson on the development.  On a broader scale, Blue Apron (APRN) said it expanding its ecosystem to drive customer growth, including through third-party sales platforms that bring significant new audiences to the company. The new category of distribution partners will allow consumers to buy Blue Apron boxes without a subscription, removing potential barriers for trial. The boxes will be directly

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Blue Apron rallies after announcing plan to sell meal kits directly off Walmart's website