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Blue Apron (APRN) is a meal kit provider that soared on Tuesday 16 July as it announced it would introduce Beyond Meat (BYND) products on its menus beginning in August. Rather than being anything that should warrant APRN's stock price rising by over 70% at its highs, however, it is my view that this news is entirely meaningless, and the market reaction to it was largely due to hype and misunderstanding. As such, I believe investing in the struggling APRN at its currently boosted price is foolish. Consider the following points: