APRN - Blue Apron: Slimmer Losses Are A Relief But Customer Decline Is Not
Blue Apron (APRN) has exhibited the same problem quarter after quarter: it's losing popularity among customers. In its heyday when the company was valued at $2 billion as a private unicorn, Blue Apron was the talk of the town as the ultimate "disruptor" in the food industry. However, with many clones in the meal kit space (and many failures), Blue Apron can't seem to retain its popularity with customers. For the third quarter in a row, Blue Apron's customer counts saw a meaningful year-over-year reduction.
Data by YChartsAs I noted in a