BOOT - Boot Barn Holdings: Mainstreaming The Western Brand
Summary
- Boot Barn is a billion-dollar omnichannel retailer operating 333 stores focused on western and work-related wear, with exclusive brands making up 32% of total sales in Q3 2023.
- In the last five years Boot Barn's active customer count has doubled to 6.8 million by attracting new customers through brand modernisation and opening stores in strategic power centers.
- Aims to grow store count by 10% annually, estimated to reach 900 stores by FY31, and increase total sales by $2 billion.
- Cautious of decreasing e-commerce sales, high freight costs, outstanding debt, and high short interest.
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Boot Barn Holdings: Mainstreaming The Western Brand