BC - Brunswick unveils new brand at CES aimed at electrification propulsion

Brunswick Corporation ( NYSE: BC ) unveiled an all-new boat brand called Veer at CES in Las Vegas on Wednesday.

The new brand is designed to support electric propulsion and appeal to the next generation of boaters. Brunswick also debuted the Veer X13 model, which will be the brand's first to hit the water.

The X13 is described as a 13-foot, multi-tool vessel built from durable rotomolded polyethylene to enable boaters to experience the outdoors with confidence. The X13 is designed to be powered by Mercury Avator electric propulsion systems and Mercury FourStroke outboards, including the Avator 7.5e electric outboard. The propulsion system is said to feature all-electric power and produce no direct emissions.

"Our target consumer is looking for a brand that brings new energy and new thinking to the outdoor experience,” said Brunswick ( BC ) exec Atilano. "Through Veer, we look forward to delivering on these desires and on Brunswick’s promise to expand access to the water and democratize boating," he added.

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