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Perhaps more than anywhere on earth, Americans are known for their do-it-yourself ethos. The popularization of the phrase itself likely originates with the home improvement market; the massive success of companies like Home Depot (HD) and Lowe's (LOW) is testament to this.
A similar ethos has existed in the investing space for many decades now. Exchange-traded funds, with their low expense ratios, commission-free trades, tax efficiency, full transparency of what they