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BURBY - Burberry Outperformed In 2019 Growth To Continue In 2020
Burberry Group plc ADR
I wrote my first article on Burberry Group plc (BURBY), a British luxury goods company, around a year ago. Back in January 2019, luxury stocks jittered as some market participants made a hypothesis that demand for high-end goods in China had been flattening. The extrapolation of the iPhone sales data on other top-notch products looked convincing, and the hypothesis built on that was, at first glance, quite coherent. However, while LVMH and Kering dropped, Burberry emerged unscathed. Now it is evident that the extrapolation was in error and the market overreacted to it.