PPRUY - Burberry Remains A Cash Machine Even With Weaker Sales
Apple's (AAPL) report on lower sales in China in Q4 2018, which was released in early January 2019, fomented fears among investors in luxury goods companies. Some investors and analysts extrapolated smartphones' sales data on expensive luxury goods' demand and concluded that the top-line growth of key industry players would be below expectations and future improvements could be blurry. Kering (PPRUY), LVMH (LVMHF), Hermes (HESAY), to name a few, dropped. But British Burberry (BURBY) was not impacted by the circulating fears, and its shares are up YTD. In 2018, BURBY rallied and peaked in late