BROS - Can Dutch Bros Take on Starbucks? If It Follows This Company's Lead Investors Should Pay Close Attention
2024-02-04 09:21:00 ET
Dutch Bros (NYSE: BROS) is an Oregon-based chain of coffee shops that's growing in popularity as it expands across the country. With 831 locations at the start of this year, Dutch Bros is still much smaller than the current industry leader, Starbucks , which has over 16,000 U.S. stores.
However, there's another company that managed to quickly dethrone Starbucks in a major market, and Dutch Bros might already be following the same playbook. As it continues along this trajectory, Dutch Bros could grow enough to eventually rival Starbucks as well -- investors should pay attention.
Dutch Bros currently operates in 16 U.S. states, mostly on or near the West Coast. It's developed a growing base of loyal customers by cultivating a fun and friendly culture with a focus on speed and customer service.
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Can Dutch Bros Take on Starbucks? If It Follows This Company's Lead, Investors Should Pay Close Attention