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DKS - Can Under Armour Finally Win One for Dick's Sporting Goods?
Dick's Sporting Goods Inc
A couple of years ago, Dick's Sporting Goods (NYSE: DKS) specifically called out Under Armour (NYSE: UA) (NYSE: UAA) for hurting its sales. Surprisingly, the two companies are teaming up in an exclusive arrangement in an attempt to provide mutual benefits.
Looking specifically at Dick's, will this help boost the sporting-good retailer's sales?