UAA - Can Under Armour Still Challenge Nike?
Nike's (NYSE: NKE) coming off a huge victory: Its 2020 third-quarter earnings report (released on March 24) impressed shareholders, despite the current investing climate. It has the sales, status, and might to cruise through athletic retail as the undisputed leader, and it's still not letting up on its innovation efforts.
Where does this leave Under Armour (NYSE: UA)(NYSE: UAA)? The former "it" company in athletic apparel and shoes lost its magic with missteps resulting in decreased North American sales growth over the past few years. With a new branding campaign and overhauled operations, Under Armour is aiming to bring back its power in the marketplace. But is it too late?
Nike has always been the company to beat in the athletic industry, the perennial favorite of both athletes and style mavens. With a winning combination of solid leadership and technological advances, the company continues to sail past competitors.