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CDK - CDK Global acquires digital retail platform Roadster
CDK Global Inc.
CDK Global ([[CDK]] -1.6%) acquires Roadster, a Palo Alto, California-based digital sales platform that modernizes the way consumers buy vehicles and the process in which dealers sell them. The solution will help franchise automotive dealers compete with and exceed the capabilities of digital-first used vehicle marketplaces that have expanded rapidly in the past year.Roadster will create an increased market opportunity with new OEM partnership potential and expanded offerings to all dealers.