CENT - Central Garden & Pet in partnership with Profitero for accelerating eCommerce growth

Profitero, global eCommerce insights platform, announced a new global partnership with Central Garden & Pet ([[CENT]] -1.3%) for further growing the company's ambition to build the leading eCommerce business in its categories.The new partnership will enable the company to have a full view of its eCommerce business across eight retail partners.Central team will utilize Profitero's digital shelf analytics and share data to enhance its online strategy from strengthening its digital supply chain and product content to optimizing retail media campaigns.Post a 44% growth in 2020, U.S. eCommerce sales are seen rising in the upcoming years topping an estimated 1T in sales by 2022.eCommerce has seen rapid acceleration across the Garden and Pet industries. The growth rate and adoption of Home & Garden eCommerce is growing two times faster than category, and Pet eCommerce has grown five times in the last five years.

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Central Garden & Pet in partnership with Profitero for accelerating eCommerce growth