UFO - CES 2020: Technology Drives Architecture Transformation In The Vehicle Bringing Disruption And Opportunity
At CES 2020, experts from IHS Markit expect to see a wide-range of companies from automakers and traditional industry suppliers to start-ups and mega technology firms touting their newest ideas, concepts, and production-ready innovations - all with the aim of reinventing what the automobile is and what it can do.
Regarding the automotive industry, the announcements made and exhibits on display will relate to these broad themes:
- Automated driving today and Autonomous mobility of the future
- Data monetization and the transformation of the Connected Car
- Evolution of in-vehicle user experience, from software to virtual assistants