NTDOY - Cinemark jumps 3% after announcing esports initiative

Cinemark (CNK) has pulled off a midday spike, jumping 3.4%, after announcing it's expanding its presence in esports both online and in theaters. Its customers will be able to join drop-in games in some theaters this summer, and it's getting into online leagues through a partnership with Mission Control. For drop-ins, customers at the select theaters will be able to arrive with their Nintendo Switch console (NTDOY) to go head-to-head with others using Cinemark's big screens. Admission will be $10, which includes a $5 concessions coupon. Meanwhile through Cinemark Esports, gamers can download the Mission Control App and take on rivals in games including FIFA21, NBA 2K21, Call of Duty: Black Ops Cold War, Rocket League, Mortal Kombat 11 and more. The drop-in gaming will begin June 20, with esports league play beginning the next day. “Our immersive environment lends itself particularly well to the gaming community, putting players in

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Cinemark jumps 3% after announcing esports initiative