CINT - Cint Launches New Data Licensing Solution to Provide Verified First-Party Data
(NewsDirect)
Cint , a global technologyleader in digital insights gathering, is announcing the launch of DataLicensing. Data Licensing will allow businesses to license CintVerified Audiences to help organizations make better businessdecisions based on millions of self-reported, first-party data points.Cint Verified Audiences are built from over 290 million consumers whohave entered the platform to qualify for a survey opportunity.
“Evolving privacystandards and restrictions on third-party cookies are changing the wayorganizations collect customer and consumer data. First-party data hasnever been more important,” says Laura Manning, Senior VicePresident, Measurement. “Our new Cint Verified Audiences will helporganizations boost their client’s first-party data strategies bystrengthening research or marketing initiatives through validation andenrichment of data at scale.”
Cint Verified Audiences help agencies and theirbrands strengthen first-party data strategies and enable platforms andpublishers to support these efforts. Using Cint Verified Audiences,organizations can enrich, validate, and activate first, second, orthird-party audience data–or build custom research audiences fortailored, survey-based insights. A number of different demographiccategories including age, gender, household income, employment status,and education are available.
The data used for Cint Verified Audiences isself-reported and continually verified each time a respondent visitsthe Cint research platforms. Cint has over 290 millionfully-consenting respondents who enter the Cint platform to qualifyfor survey opportunities every year, forming the foundation for CintVerified Audiences.
To learn moreabout Cint and its new Data Solutions Business, please visit https://www.cint.com/data-solutions .
About Cint
Cint is a global provider of researchtechnology. Our platform enables brands, researchers, academics, oranyone with a question, to connect with a global network of over 290million high-quality and engaged respondents. Panel providers, mobilegaming apps, loyalty associations, or anyone with an online community,partner with Cint to monetise their userbase through surveys thatcomplement the user experience. Utilizing the global reach andsurvey-based approach of our platform, Cint’s media measurementsolutions help advertisers, publishers and media agencies measure theimpact of cross-platform ad campaigns. Cint Group AB (publ), listed onNasdaq Stockholm (STO: CINT), has a global workforce throughout EMEA,North America and APAC, including offices in Stockholm, London, NewYork, New Orleans, Singapore and Sydney. Find more at www.cint.com .
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