CINT - Cint Partners with Publishers Clearing House for Respondent Supply
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Cint (STO:CINT), aglobal technology leader in digital insights gathering, announces itspartnership with direct-to-consumer, digital entertainment companyPublishers Clearing House (PCH), representing a major innovation inthe area of respondent panels and data supply. The partnership, whichoriginated with research technology firm Lucid prior to Cint’sacquisition of Lucid, comes at a time when the value of customer datais rapidly evolving; companies across many different industries arereimagining the relationship they have with their communities.
“At PublishersClearing House, we’re all about fostering community,” said SmritiSharma, Head of Consumer Insights at Publishers Clearing House. “Andwithin that community, we knew there was more that we could be doingto effectively leverage the strong relationship we have withconsumers. Traditional sweepstakes is our business and at the heart ofthat is a loyal community that we’ve grown over the years. Our workwith Cint has allowed us to explore what other value we could provideto our community and how we could give our community a bigger voice inour society through their participation in surveys.”
As a result of thepartnership, Publishers Clearing House began to realize that itscommunity of 40 million plus was interested in responding to surveysand offering their opinions to a company with whom they have had alongstanding relationship. Over the past two years, PCH has providedquality users and has continuously beat industry standards for surveyresponse quality across metrics like negative reconciliations andengagement. In fact, PCH has displayed three times more engagementthan the industry average. All this demonstrates the loyalty andstrength of the PCH community and the quality of the consented datatheir community is providing researchers.
The partnership with Publishers ClearingHouse sparked impressive categorical growth for Cint data supplierpartnerships across market verticals in 2022, including mobilegaming.
“We’re at a unique inflection point in the market researchindustry where the importance and value of the consumer’s voice isevolving at an unprecedented rate,” said Matt Hynes, Executive VicePresident Global Supply at Cint. “Consumers are becoming morecomfortable with consenting to share their insights, so long as theytrust the organization with whom they share it. Now—as companiesthat curate communities face these changes —it is important toencourage them to think differently about the value and data withintheir communities. One goal at Cint is to encourage companies to thinkoutside the norm, leverage data to unlock new opportunities, andprovide a place where the opinions of their community members areheard.”
About Cint
Cint is a global provider of researchtechnology. Our platform enables brands, researchers, academics, oranyone with a question, to connect with a global network of over 290million high-quality and engaged respondents. Panel providers, mobilegaming apps, loyalty associations, or anyone with an online community,partner with Cint to monetise their userbase through surveys thatcomplement the user experience. Utilizing the global reach andsurvey-based approach of our platform, Cint’s media measurementsolutions help advertisers, publishers and media agencies measure theimpact of cross-platform ad campaigns. Cint Group AB (publ), listed onNasdaq Stockholm (STO: CINT), has a global workforce throughout EMEA,North America and APAC, including offices in Stockholm, London, NewYork, New Orleans, Singapore and Sydney. Find more at www.cint.com .
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