COKE - Coca-Cola Consolidated: A Great Company At A Good Price

One thing that people don’t understand… cola has no taste memory. You can drink one of these at 9 o’clock, 11 o’clock, 5 o’clock…You can’t do that with cream soda, root beer, orange, grape… You get sick of them after a while… There is no taste memory to cola. – Warren Buffett

Stock selection in current market conditions has become extremely difficult. Primarily, you need to know whether the stock is going to survive during this unprecedented time. As written previously, there are two key questions:

• Can it weather the storm?
• How badly is it