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Starbucks is a dominating force in the coffee industry. The power of the "Starbucks Experience" cannot be denied, and the ubiquity of their stores has cemented their dominance. However, the company has cannibalized themselves in U.S. markets, and they face headwinds from their attempt to expand into China, especially with the recent Luckin IPO.
I wrote about Starbucks back in August of 2018. At that time, Howard Schultz had just officially exited the company, with plans to run for president, that have since pretty much dissolved