PIR - Coronavirus May Kill These 4 Struggling Retailers
For a handful of retailers, the coronavirus has been a sales blessing -- Costco, Walmart, Target, and Amazon have all seen customers flood their physical and digital stores as they stock up for what may be weeks or months. These chains, as well as grocery stores and pharmacies, have benefited from actual need (people expecting to stay at home for a month need a lot of toilet paper), and the panic buying usually reserved for the days before major weather events.
Some struggling chains, however, don't sell anything (or much of anything) people need during this particular crisis. Those retailers may not make it out of the current crisis simply because they won't be generating the cash needed to keep paying their bills.
J.C. Penney may not survive the current pandemic. Image source: J.C. Penney.