NLSN - Crackle Plus extends ad measurement deal with iSpot.tv

• Crackle Plus ( NASDAQ: CSSE ) has renewed its ad measurement deal with iSpot.tv through 2023 , extending the momentum for iSpot's challenge to Nielsen's ( NLSN ) place in the ratings universe.
• ISpot.tv will continue to provide a Unified Measurement solution to Crackle Plus brands in the partnership.
• Crackle Plus will use iSpot's segment measurement capability to quantify targeted reach and frequency for its campaigns, and it will also draw support for "select" programmatic direct ad campaigns.
• "In-market campaigns resulted in driving not only incremental but efficient reach across the increasingly fragmented video landscape,” said Crackle Plus' Darren Olive. “We look forward to our continued collaboration with iSpot.tv to identify new strategies for optimizing campaigns targeted towards specific audiences.”
• ISpot.tv drew new prominence in the ratings industry when NBCUniversal named the company as a partner as it looked for an alternative ratings currency to Nielsen's offerings .

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