CRTO - Criteo acquires Brandcrush for providing offline retail media solutions

2023-03-07 07:11:30 ET

• Criteo ( NASDAQ: CRTO ) acquired Brandcrush, an Australia-based company whose platform enables the buying and selling of omnichannel retail media, including offline media channels, for expanding the former's client footprint and capabilities in the rapidly growing APAC retail media market, strengthening its global leadership in retail media.
• With this acquisition, Criteo will be able to provide a holistic omnichannel monetization solution globally for retailers to manage their entire media inventory across both ecommerce and physical retail while enabling brands and agencies to seamlessly discover and purchase omnichannel media from leading retailers.
• Combined with Criteo's first-class retail media solutions, including sponsored ads, on-site display, and off-site ads, advertisers can now scale their campaigns across the entire omnichannel retail media environment.

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