CRTO - Criteo acquires Mabaya to boost Retail Media solutions

Criteo (CRTO +0.6%) has acquired Mabaya, a retail media tech company, to complement its Retail Media solutions to deliver first-party advertising. Terms weren't disclosed. Mabaya has been "developing and offering state-of-the-art tools to help marketplaces engage sellers and brands with Sponsored Product ads and monetize their traffic," Mabaya CEO Jonathan Kogan says, adding that Criteo's global scale and footprint will offer a chance to build on momentum. It's an important building block in its Commerce Media Platform strategy, Criteo says; now it can offer retail media solutions optimized for marketplaces and marketplace sellers as well as brands.

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Criteo acquires Mabaya to boost Retail Media solutions