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CRTO - Criteo: Beneficial Guidance Undervalued Digital Marketing Player
Criteo S.A.
Summary
Criteo offers digital marketing services through data processing and segmentation by using artificial intelligence.
It is also worth noting that Criteo appears to be targeting a massive market opportunity, which was said to be close to $2 trillion in e-commerce sales.
I assumed that strengthening its operations accompanied by using first-line technologies for providing data and processing this information will likely drive the company’s revenue north.