CRTO - Criteo halted for volatile jump on report of new sales process
- Stock in ad-tech firm Criteo ( NASDAQ: CRTO ) has seen a volatility trading pause after jumping 12% alongside a report that it's engaged with Evercore to explore a sale.
- The company is undergoing a new try at selling itself, Reuters reports, after kicking off an exploratory process last week.
- And though the previous efforts (notably in 2021) didn't bear fruit, buyout names have shown some new interest in audience measurement/analytics (including the October acquisition of Nielsen Holdings by Elliott Investment Management and Brookfield Business Partners).
- Updated: After coming off a volatility pause, Criteo stock ( CRTO ) is up 7.8% .
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Criteo halted for volatile jump on report of new sales process