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CRTO - Criteo Is An Underappreciated AdTech Power Player
Criteo S.A.
Criteo is priced as a failed ad retargeting company, while it is indeed a top-tier player with a global reach, a vast client base, and continues to evolve.
Its current transformation has a promising plan and being carried out by a strong management team.
Criteo is significantly mispriced, with multi-baggers upside potential and limited downside risk.