CRTO - Criteo names McCarthy chief marketing officer

Criteo (CRTO -1.1%) has named Brendan McCarthy its chief marketing officer. Most recently, McCarthy was head of communications and product marketing for Nielsen Global Media, where he led all aspects of the global marketing and communications organization including public relations, growth marketing, product positioning, client and internal communications, thought leadership, and reputation and crisis management. He had previously served at PR agency Edelman leading global media relations. "Brendan strengthens Criteo's marketing and communications strategy, bringing a diverse and global portfolio of experience spanning measurement, consumer behavior and marketing solutions that keep technology companies like Criteo primed for success," says Criteo CEO Megan Clarken.

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Criteo names McCarthy chief marketing officer